Management Team

Trovare Business Solutions launched in 2015 with the mission to provide implementation and selection services for Customer Relationship Management solutions to companies in the small and medium business (SMB) market. As CEO, Tony’s goal is to bring the implementation discipline and processes you would find in the Enterprise Market to the SMB Market at a cost that makes sense.


Tony Cicoletti, CEO

Tony started his career in 1986 at Apple Computer where he spent five years working in the finance department. In 1991, he started his own company, FCC, which specialized in ERP implementations. FCC focused on Great Plains software, which Microsoft eventually acquired, to become Dynamics GP. As president of FCC, Tony oversaw all aspects of Sales, Implementation, and Development and saw the company grow to two locations, over 40 employees and 250+ customers.

In 1998, he merged his firm to form FRC. Tony was responsible for all aspects of Sales and Marketing with FRC until 2001. He has spent the last 14 years working with some of the largest system integrators of ERP and CRM solutions in a variety of sales leadership and business development positions.



Dan Adler, Vice President of Consulting

Dan’s story begins in college where he spent time working to develop business plans and helping a private investor launch a small business in the luxury jewelry industry. After earning an undergrad degree in finance, Dan spent four years working for a holding company as an internal analyst and operations consultant. In that role, he learned the value of well implemented business applications as he often found himself digging through legacy systems to find answers and opportunities for improvement. From there, the transition to technology consulting was natural.

In 2011 Dan began working with Fortune 500 companies to implement CRM and other technologies. Today, he brings best practices and lessons learned to teams and clients at Trovare. With a firm belief that honesty is the best policy, Dan works with clients in a transparent fashion to foster a collaborative environment that is critical for healthy and successful partnership. Dan sees each engagement as an opportunity to exercise a deep passion for entrepreneurship as he aligns with his client’s challenges and objectives. In his free-time, Dan enjoys taking road trips and enjoying the outdoors with his wife and three children.



Ashley Taylor, Director of Operations

Ashley is excited for the opportunity to become part of the Trovare team. Starting at the age of seventeen she was managing rental properties, while attending the University of Hawaii-Hilo. After finishing her degree in Digital Media and Communications at the University of Nevada-Reno, she worked in Commercial Photography and Marketing. Wanting to expand her horizons, she went on to run an Audio Visual Production Department for one of the largest Hotel/Casinos in Reno, NV. This provided her with the task of managing property wide conventions and events. Six years later, it was time for a change of pace and so she decided to venture into the Financial industry. By obtaining her Life, Health and Securities License, she took pride in being able to provide valuable financial planning for people in her community. Most recently, she worked as an Account Manager in the sports industry for an international, credential and security company. Coming on board with Trovare, is a move Ashely feels will allow her to bring all her experience into practice under one roof.


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